Position tracking: to track keywords, domains, competitors, and how your own rankings evolve over time.

Rank (SERP) tracking to keep track of your SEO progress:

Listing management: to publish your business in online repertories and monitor its reputation using ratings and reviews.

Local SEO for location-specific searches:

Log file analyzer to simulate how Google bots crawl your website: HTTP status code of each crawled page, file types.

On-page SEO checker: ideas to improve the ranking of each web page (keyword strategy, backlink ideas, technical SEO fixes).

Site audit: automated content and technical SEO checks for all web pages like crawlability, site performance, internal linking, and https verification.

On-page SEO to improve your website content and structure: Session Duration, Bounce Rate, and Goal Completions for your top 50 web pages by traffic

Organic traffic insights: website performance metrics like Total Users, New Users, Sessions, Pages/Sessions, Avg.

Keyword gap: to find high-potential keyword not used by competitors.

Keyword magic tool: to find the best related keywords.

Organic research: to find the best keywords used by competitors.

Keyword overview: metrics like Keyword Volume, Keyword Difficulty, Search Engine Result Pages, Keyword Variations, and Trends.

Keyword research to find the best keywords to rank for:

In this article, we will focus on features and tools designed for Google Search, but Semrush also provides tools for social media marketing and advertising. Semrush is a software tool to improve your visibility on the Internet using search engines.

Semrush is free