Estimating the chance of success: does the tool give you an estimate of how successful certain high-volume search terms are?.Long tail keywords: does the tool help you find meaningful and well-performing keyword combinations?.

Furthermore, the following points can determine whether a keyword research tool is suitable: For example, if the keyword strategy is dependent on seasons or regions.

Do users receive concrete figures, estimations or – just like when using the Planner without an AdWords campaign – only rough values.ĭepending on the type of web project, you might want the tool to provide more detailed information about the search volume for certain time periods or locations. When it comes to considering possible Keyword Planner alternatives, it’s more important to see how detailed this value is for the keywords you’ve entered. The most important value without a doubt is the monthly search volume of a search query. The demands and expectations of a keyword research tool are relatively clear: it should help to generate matching and high-performing search queries for your own website, and present the results in an appealing, and clear way. This guide therefore deals with potential alternatives to the Keyword Planner, and compares them with the search engine giant’s own research tool. plural, word variants for acronyms, etc.) together since June 2016, which has made SEO analysis generally more difficult. Furthermore, the Google service has been grouping similar terms (singular vs. Without an ongoing ad campaign, the tool only delivers approximate values instead of concrete figures. It captures detailed information about monthly search volumes, regional differences, or the general competitive factor of individual search queries containing long tail keywords.įor a long time, the tool provided accurate results for free, but now these values are only available for paying customers of AdWords advertisers. One tool has been hard to avoid in recent times: Google’s Keyword Planner. If you know which terms are searched for most frequently, you can provide more tailored content on your website. Keyword research is one of the most important disciplines of search engine optimization.

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